During a month-long internship at J. Walter Thompson in London, England in 2015, I became familiar with popular UK brands and companies, one of them being Marks & Spencer. After analyzing the company's history, competition, messaging, and reputation, I created a Brand Brief, followed by a Brand Stretch for M&S. This journey involves identifying a credible opportunity and stretching this credibility into a new territory or area. This Brand Stretch for the clothing and food retailer entails a food and wine festival, which would launch in the heart of London and potentially grow internationally. The goal is that the success of the M&S Food Fest will provide for an opportunity to move to the United States as well, introducing the UK brand to the American market.